21 Feb Our Small Business Branding + Identity Checklist

Congratulations on your small business!

You created your dream business… now what?

Your branding + identity is the face of your business, so be sure it is up-to-date and informative. If you want customers to come through your doors (or through the doors of your website), you need to be clear and professional.
Of course a logo is an important part of branding + identity, but there is so much more to your business’ identity than your logo.

You need the resources and materials to promote your business and bring in customers, users, clients, etc.
Here is our checklist for everything we think you need for a successfully branded company:

• LOGO
  You want to make sure that you have all the file types you will need for all future uses. This includes print-ready and web-ready jpegs, pngs and EPS files.
• BRANDING GUIDELINES
  This comes with your logo and includes the fonts and colors that are associated with your logo and brand.



• MODERN WEBSITE THAT IS MOBILE-FRIENDLY
• BUSINESS EMAIL ADDRESS, WITH SIGNATURE
  Nothing looks more unprofessional than sending an email to a business who utilizes a Gmail email address.
• GOOD COPY WRITING
  This copy can be used on your website, social media and future print projects, so you want it to be clear, concise and professional.
• SEARCH ENGINE OPTIMIZATION THAT MATCHES AND COMPLIMENTS COPY WRITING
• PACKAGING THAT REPRESENTS YOUR BRAND
  You don’t want your packaging to look mismatched against your logo and website.




• SOCIAL MEDIA OUTLETS CREATED, MONITORED & UPDATED
  This includes Facebook, Instagram, Twitter, but extends to Yelp, Google Business, and any other similar outlets that can be reviewed.
• CLEAR FORM OF CONTACT ON WEBSITE, SOCIAL MEDIA & PRINT MATERIALS
  People need to know how to contact you! Whether you want them to email or call, let them easily get ahold of you.
• MARKETING MATERIALS
  (Flyers, Brochures, Hand Outs, Pricing Guides, Instructional Pieces, Sell Sheets)
• BUSINESS CARDS AND PROMOTIONAL CARDS
  Whether isn’t a business card and/or a promotional card, give your lead something they can take home. Be sure it has any and all information needed to contact you at a later date.