Park Harvey Sushi
Downtown Oklahoma City, OK
Project Rationale
The Park Harvey Sushi project emerged from the exciting challenge posed by new owners eager to rejuvenate the branding/identity of their downtown Oklahoma City restaurant. With a distinct identity as a sushi and sports bar, our goal was to capture this unique vibe. Integrating the handcrafted sushi element and the sports bar atmosphere, we envisioned an iconic logo that harmonized with the concept of their restaurant; this led to a fusion of a sushi football icon. Considering the restaurant's proximity to the Oklahoma City Thunder stadium and the owners' fandom, we tastefully infused Thunder team colors, creating a visual narrative that not only revitalizes the brand but also resonates authentically with the local sports culture.
