North Avenue Grill
Milwaukee, WI
Project Rationale
The North Avenue Grill project holds particular significance to us as it involves amplifying the brand presence of a very familiar establishment in Milwaukee, WI. The initial challenge of a small, web-friendly logo sparked enthusiasm, especially considering my personal connection to the restaurant from living in the area. Beyond recreating the original logo to work on both print and web platforms, I took the opportunity to present a comprehensive rebrand, delivering not only a larger version but also introducing a fresh rectangle logo and a corresponding circular design. This project seamlessly blends nostalgia with innovation, elevating North Avenue Grill's visual identity for a renewed and captivating presence.
